We would like to start this new informational blog with facts we have found from intense research into the promotional market. YesGifts, as a team, spend a dedicated amount of time looking into what's new and whats not when it comes to marketing a business. We like to make sure that we are at the top and know all there is to know about the market we specialise in.
We have researched into the use of promotional pens and how it compares to other products with regards to successful marketing. The promotional pen has been used as a promotional tool since the emergence of the promotional items concept and has succeeded to be the most popular ever since. It makes perfect sense! This is the one item that is most gifted and most used, making the pen the most effective gift for advertising. Where ever you are and what ever you do, you will need a pen close by; whether you are a doctor, lawyer, housewife, student or businessman, you will always need a pen. This is the reason that the promotional pen gives fantastic coverage and always guarantees maximum exposure.
The pen also ranks top because of its versatility in design. If your product or service is aimed at the elderly then you can opt for a classic designed ball pen, if your target audience are students then you can find a massive range of funky yet practical pens to suit your campaign, you can find a pen to suit any need or convention.
Finally, the fact that your audience will use your promotional item is of great importance. Maximum usage will ensure maximum attention and exposure to your logo or message and will thus guarantee your name gets around and stays in peoples mind. Promotional pens promote fantastic business growth.
1 comment:
Most people when looking at promotional gifts think about promotional pens, diaries and the likes. These are fine and easy to distribute, but usually have only enough printing space for your message. With the current financial situation you need to be thinking beyond the obvious. How can you make your promotional gifts work for you, before you send them? How can you make sure that you recover the cost by the time you distribute them?
Fine, but how can you put a figure on this return when business everywhere is struggling? If it important to use the expensive promotional Parker Pen to see the success?
Quite simply, get paid to distribute your own promotional products. Not a huge amount, just enough to cover the production and distribution costs. Don’t be greedy and people will be pleased to work with you.
The way to do this is to sell advertising space on your products. So here I’m not talking promotional items with small print areas, I’m talking larger, but still cheap, items with plenty of print space.
Clothing is fine to litter with plenty of other logos if you are giving the items out at an event and calendars can cost that little bit more, so personally mouse mats are my favourite here. Across the top of the mousemat put your logo and contact details then split the remainder of the mat into 2. Most of the remaining space is used to display a calendar or photos of your products - this gives the mouse mat a purpose - a reason for the recipient to keep it and use it.
Cheers,
Haley
Ink Pens
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