Tuesday, December 23, 2008

Promotional Mugs are Functional

Promotions are your advertising tool. They are going to offer brand recognition, image, and a statement about the type of business you run. With promotional products you have to be careful of what you choose to make sure it is within the target audience you are trying to advertise to.

One aspect of promotional items that you should consider is functionality. Promotional mugs are one of the most functional promotional items you can offer to consumers, clients, and even employees. Tea in the UK is very prominent as a daily drink. Coffee is just as important. Mugs allow a person to drink a hot beverage at home, while at work, or travelling to work. It will depend on the type of promotional mugs you decide to get, but they are highly functional.

In the travel mug section there are carabiner promotional mugs. They can attach to a backpack while hiking or be used for other purposes. This dual functionality makes the travel mug an even better choice than other options.

In the promotional plastic mugs section you have china, plastic, glass, and ceramic options. The option you choose will need to be cost effective for you, but don’t let it sacrifice your image. Your image is important to maintain a customer base. The image you project will help you get more consumers and therefore more sales, as long as it is a satisfactory image to the consumer. So next time you are looking for promotional items, try the promotional mugs.

Wednesday, December 17, 2008

Mini Automatic Promotional Umbrellas

Promotional umbrellas come in a wide range of styles. You have the golf umbrellas that are wind resistant. You also have umbrellas that will work for companies that are on a tight budget. No matter what your need is there will be promotional umbrellas to help you.

One of the options you have is the mini automatic promotional umbrella. Centrix, a globally trusted name, has created this umbrella. The mini umbrellas have 23-inch spans with a high quality metal handle and wood end. You have plenty of choices in the colours for these promotional umbrellas as well. There is red, green, yellow, blue, dark blue, and black.

The use of mini promotional umbrellas certainly offers a cost effective method for advertising. They will range in price per unit, but are less expensive than many promotional clothing options. The best part about the umbrella is that it has plenty of space to advertise your company. For the promotional section of the umbrella, you have one full panel to place your brand or company name. It will be seen by anyone who uses the umbrella or is near when the umbrella is being used.

Chances are the name will be seen at a lot of golf courses since it is a golf umbrella. By using the tools at hand such as promotional umbrella, you are able to provide the advertising the positively promotes your company. As brand recognition skyrockets, advertising like this is can greatly increase your sales.

Friday, December 12, 2008

Marketing Reach with Promotional Merchandise

Businesses need to cast a wide net in order to get consumers. There are some businesses that have a very specific target audience. For example, a jewellery store that offers high priced items is seeking the millionaire customer over the middle class. As a specific target audience their net is not as wide as a clothing shop might be. For a clothing shop, the more consumers you can get the better off you will be.

In other words you have to use several marketing tools to have a long reach. In fact clothing companies in the UK may have Internet sites to target the rest of the world. The point is that marketing is imperative to the success of your business. To help your marketing reach you can use promotional merchandise.

Promotional merchandise such as pens, bags, mugs, and anything else with your brand on it will help you extend your reach without having to do anything more than pass out the merchandise. Here is why:

When you give a customer a pen with your logo, chances are it will be kept in their purse or pocket. Then when they walk into another store or meet friends they may use the pen to make a note or sign something. When the pen appears in their hand the other person will make note of the brand. Then when the brand is seen again the second person may research what you sell or ask their friend about it. The point is more than one person sees that promotional merchandise.

Tuesday, December 2, 2008

Brand Recognition with Promotional Products

Brand recognition can increase the sales of your business. However, brand recognition can do more than offer you sales. It can give you free advertising. Promotional products are a way to advertise your logo for brand recognition. The more opportunities you supply to the regular consumer, the better chance you have for a successful business.

The promotional products you use will need to be target specific. They should be for the audience you hope to sell your products or services to. Likewise, the promotional products you use should have a fairly good quality to ensure that the world of mouth advertising and other marketing will convince potential consumers to seek to do business with your company rather than another.

When someone gets a product for free, they are more likely to use it if the quality is high. The promotional products therefore reach more eyes for brand recognition. Some of the best items for brand recognition in promotional products are the travel bag, executive bag, computer bag and promotional pen sets. They are seen as more expensive items that are worthy of use.

Consumers tend to show what they obtained for free or through a promotion when the item is valuable. To encourage brand recognition, you need to be cost effective. This goes back to the target audience you need to impress with the promotional products and making sure you stay on budget. Remember, promotional products are meant to help your business.