Functional Corporate Gifts

In a business, there are several marketing schemes that you can use. Corporate gifts are just one of those schemes. To be effective, the corporate gifts must make at least one very important point to the consumer. An object given that has no value; low quality, and above all else that lacks function will be seen as not valuing your consumers.

Corporate gifts therefore should be functional. They can be multifunctional even. The main key is that the corporate gifts must have a use. The corporate gifts also need to have a specific target audience and represent your industry rather well.
For instance, if you sell cosmetics a cosmetic bag will be a nice corporate gift to your consumers. On the other hand if you sell cosmetics and you offer a logo bug as the corporate gift you are probably going to see a decrease in your overall sales. Logo bugs are nice decorations, but they are of little use to the consumer. As such they will not be received well.

Going back to our cosmetic example, a cosmetic bag is a great gift, but if you offer a golf bag as the corporate gift you are again hitting the wrong function. The bag is a nice and expensive item, but chances are there are only a few consumers buying cosmetics that will appreciate it. Those consumers would be the ones that golf.
Functionality is just as important as relevance to the industry you are in for the corporate gifts you offer.