Promotional Gifts Statistics

Before investing in promotional gifts every business will ask themselves how successful they are in order to justify the spend. The answer to this all depends on a few very important factors:

1] What promotional gift you choose.
2] What you put on your promotional item.
3] Who you give the gifts to and how.

There doesn't seem to be many places where you can find out how successful promotional gifts are so YesGifts want to help you out. We want to give you our genuine opinion about what works best and how to make your business gifts most effective by answering the above questions.

Firstly and very importantly you need to choose the right gift, and finding out which gift is the right one will take a bit of research and analysis. Decide who your target audience is because the people you give the gift to will want or use different things. So for example if you are trying to promote a printing company then part of your target audience will be design agencies and as you can imagine giving a design agency a promotional first aid kit will not be a great success. How and when would they ever use it? You need to choose a product that the design agency would use daily and thus would see your message or logo every day. A promotional USB stick would be great, designers are always creating large files and needing to transfer them so you could imagine this gift being well received. I know its not very unique but a promotional mug would even be a fantastic gift, it is well known that designers tend to work long hours and thus drink lots of tea and coffee.

So once you've decided on the gift you then need to think about what you're going to put on it. You can trust YesGifts when we say that it does make a difference, a unique, funny or even creative print on your product will get your audiences attention and can even convince them to use yours instead of someone else's gift. Never imagine that you are the only business gifting products to your audience, the companies you are aiming for will have received gifts from hundreds of similar business, so you want to stand out!!

Then, finally, you need to decide how you are going to go about gifting them. This alone can make your gift fail or be extremely successful. Are you going to gift them to existing customers to show you appreciate their work? Or are you going to give them to potential new clients? Either way we would suggest that you gift them personally, showing that you are making an extra effort just for them will impress any business, make them feel important.

If you are looking to get new customers then get involved in events or conventions based around the businesses you are aiming at. Talk to them, put a face to the product and service, this is always a winner and will most definitely do more than cold calling or posting your items to random businesses.

Otherwise, if you are thanking your customers, have someone go out and visit them to make sure everything went ok, to take any comments and again to put a face to the company if you have not already done so.

As you can see there should be a lot of thought behind your promotional items and how you think about gifting will make your item a failure or a success. Make sure you have done your research and you have good reasons behind every choice you make.

We hope this helps and tell us what you think as well, have you had good experiences with promotional products?